The HTML Title Tag

The HTML <title> element is designed to provide a short piece of text that should stand for the document in cases such as:

• window title bars
• bookmark lists
• result lists from search services

Tips for page titles:

• The closer a word is to the start of content, the more heavily weighted it is as a keyword.
• Keep the title text between 5 – 65 characters in length.
• For greatest efficiency and consistency, write titles using this syntax:
  keyword phrase, category, web site title (or brand)
• Title text unique on every page.